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A creative exercise in 3 parts:
When a credit union based out of Northern Virginia wants to stand out, you have to think outside of NoVA. Sometimes that means capitalizing on the massive appeal of a certain technology company, while other times that means creating an advertising campaign that mocks all advertising.
Client:
Apple Federal Credit Union
 
 
 
 
Campaign #1:
 
“The Other Apple”
“The Other Apple” campaign seamlessly swaps out tech savvy for finance savvy.
 
 
 
 
 
 
 
 
 
 
Campaign #2:
 
“The Other Apple” Part II
The first campaign worked out great. Why not do it again?
 
 
 
 
 
 
 
 
 
 
 
Campaign #3:
 
“Still Working On The Advertising”
How do you top two successful campaigns? One word: Pyrotechnics.
 
 
 
 
 
 
 
 
Other work:
 
 
Royal® Building Products
 
A VR experience to engage building pros during the surge in COVID-related home improvements across the U.S.
Meet the mad scientists behind a manufacturer’s greatest innovations.
Enter the lab
Walmart
 
Designing for the 96” kiosk breakpoint (how studying architecture eventually paid off).
See what happens when in-store and digital experiences collide.
Explore the designs